Articles in This Chapter

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Does the Upper Face Match the Lower Face?

In photo selection, evaluate the top half and bottom half separately. How to find the source of unease.
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Is There Light in the Eyes?

Without catchlight, eyes read as flat. What to look for when evaluating delivered photos.
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Which Lines to Remove, Which Lines to Keep

Retouching is not anti-aging — it is deciding which lines to soften, thin, or leave as they are.
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The Plastic Skin Trap

Over-retouching skin texture creates an artificial appearance. Where the line is.
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White Backgrounds Are Not Pure White

A pure white crop reads as harsh against most faces. Why a slight grey tone integrates better.
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Is "I'm Unphotogenic" Actually True?

Separating the belief from the evidence — distinguishing face, shooting conditions, and photo selection as independent variables.